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How to Write an Article Which Ranks in Search Engines

Writing blog articles is an excellent way to build traffic, develop brand awareness, and gain new customers to your business. However, you can’t achieve these things unless your articles rank well in search engine results pages (SERP). 

This is why you need to focus on creating quality content which actually ranks. Some factors include depth of content, how informative it is and utilizing the keyword properly. However, the most common factor is being able to meet the minimal number of words and characters to be considered worthy of ranking in any search engine. But, truth be told it might take you some amount of time and effort keeping track of it. Good thing that there are tools such as an online character counter to help you determine the exact number of characters already present in your article. This ensures that you get 100% accurate character counts and at the same time helps you identify it faster.

There are other more factors you need to remember. Here is our guide on how to rank with your article.

Pick a Topic

You can’t write an article without deciding on a topic. For your site to rank well in SERP, you need to choose a topic that’s related to your blog’s niche. You’ll have more loyal readers if you stick to writing stuff that’s relevant to your niche, and it helps in making your website grow its traffic and users. 

You have to understand how search engine bots work. Often, these bots get confused when you just write random things on your blog. 

It will help if you search BuzzSumo to discover the most popular articles of your competitors. You can then use the list of the most popular blog posts from BuzzSumo for content ideas.

Find the Right Keywords

Find the right keywords that will get your content to the first pages of search results. A proper keyword strategy is a must for this purpose. It’s essential to do keyword research and analysis to pick the ideal keywords related to your niche. 

You can use keyword research tools like SEMrush to find the right keywords that you can use for your blog articles. With the right keywords, you can enrich your website’s content and boost your ranking in SERP. 

Observe the Ideal Keyword Density

After finding the right keywords for your content, it’s a must that you use them in your blog posts properly. 

Keep in mind that stuffing keywords on a blog article is a big no-no. Search engines like Google will penalize if you stuff keywords deliberately. The ideal keyword density for a web page ranges from 1 to 2 percent. 

Aside from observing the ideal keyword density, it’s also an excellent practice to apply latent semantics indexing (LSI) keywords to your blog articles. LSI keywords are terms that share the same context with your focus keywords. They help search engines to rank your website for related searches. 

Structure Your Content Properly

The proper structure of a blog article helps improve its readability, and it also enables search engines to understand the context of your content better. Utilize proper headings (h1) and subheadings (h2, h3, etc.). It’s also a must to place keywords on the headings and subheadings to optimize your blog article. 

Add Images or Infographics

Readers can retain 65 percent of the information of a blog article if it has relevant images or infographics. Search engines are also more likely to reward blog posts that have pertinent visuals of them. 

So, next time you write your content, make sure to add pictures and infographics to make it more visually appealing and informative

Do Internal and External Linking

Internal linking is a great way to promote other articles within your current blog post. It also helps web pages on your site to rank well on search engines. 

So, it’s like hitting two birds using one stone: you’re not only ranking one article but also other blog posts on your site. However, you should do internal linking naturally, which means you only interlink web pages on your domain that are relevant to your current blog article. 

Aside from internal linking, there’s also what SEO practitioners call external linking. This means linking to related articles across the internet. External linking helps your content to boost its SERP ranking. 

Don’t Forget the SEO Title and Meta Descriptions

SEO titles and meta descriptions are important because they help sum up what a web page is all about on search engines. Make sure to use your focus keywords on the SEO title and meta descriptions, and keep them on their proper lengths. 

Google, for instance, displays title tags that have 60 characters and meta descriptions that have 160 characters. 

Promote Your Blog Article on Social Media

Lastly, it’s a must to promote your content on various social media platforms so that people will know about it. Using social media to promote your website content is an excellent way to increase the number of shares, boost website traffic, and rank your site on SERP. 


Now you know how to rank your blog article on search engines. Study how SEO works and apply your SEO knowledge on every blog post you’ll write. Keep in mind the tips mentioned above to make your content stand out among the rest.