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When to post tiktok videos based on your audience’s activity

TikTok’s unique algorithm is designed to show users content that interests them and keeps them hooked. The more engagement your videos receive in the first few hours after posting, the more likely they will be shown to a broader audience. Posting your videos when your target audience is most active and likely to engage increases your chances of going viral and reaching TikTok stardom.

Audience’s activity patterns

To determine the best times to post on TikTok, you need to understand your specific audience’s activity patterns. While general guidelines are based on global trends, every audience is unique. Consider factors like:

  1. Age– Younger audiences may be more active after school hours, while older audiences might engage more during lunch breaks or evenings.
  2. Location- If your audience spans different time zones, consider posting at times that work well for the majority.
  3. Interests-Certain niches may have peak activity times that differ from the general population. For example, fitness enthusiasts might be more active early in the morning or after work.

To gain insights into your audience’s behaviour, use TikTok’s built-in analytics tool, TikTok Pro. This tool provides valuable data on your followers’ demographics, top territories, and most active times. Use this information to create a posting schedule tailored to your specific audience.

Best times to post on tiktok

  1. Weekdays: 6 AM to 10 AM and 7 PM to 11 PM
  2. Weekends: 11 AM to 5 PM
  3. Monday: 6 AM, 10 AM, 10 PM
  4. Tuesday: 2 AM, 4 AM, 9 AM
  5. Wednesday: 7 AM, 8 AM, 11 PM
  6. Thursday: 12 AM, 9 AM, 7 PM
  7. Friday: 5 AM, 1 PM, 3 PM
  8. Saturday: 11 AM, 7 PM, 8 PM
  9. Sunday: 7 AM, 8 AM, 4 PM

These times are based on EST (Eastern Standard Time), so adjust them according to your audience’s time zones.

Experimenting and analysing your results

why not try these out? While these guidelines provide a solid starting point, experimentation and analysis are critical to TikTok’s success. Try posting at different times and track your results using TikTok Pro. Over time, you’ll see patterns in your audience’s engagement and fine-tune your posting schedule accordingly.

Feel free to test out unconventional posting times as well. Some creators have found success posting in the middle of the night or during off-peak hours when there’s less competition for users’ attention. The key is consistency, monitoring your performance, and continually adapting your strategy based on data-driven insights.

As you embark on your TikTok journey, remember that success combines quality content, strategic timing, and continuous optimization. Stay authentic, be creative, and refine your approach based on data and insights. With persistence and a willingness to adapt, you unlock the secrets of TikTok’s success and skyrocket your views.